The main purpose of social media is to make it easier for people to stay connected with family and friends around the world.  Websites such as Facebook, Twitter, and Youtube have created a space where people can share pictures, videos, and generally keep in touch.  In recent years, organizations have been finding new ways to utilize these social mediums to spread their message and reach more people.

At the US Social Forum, the workshop “Social Networking for Social Justice”, facilitated by  Attica Scott of Kentucky JwJ and Shameka Parrish-Wright of Kentuckians for the Commonwealth, illustrated some of the ways that social media can aid in the fight for social justice.

For social justice organizations, one of the main advantages of using social networking to spread a message or further a movement is that it’s FREE.  Social media is like free advertising – you can say all that you need to say and reach so many people without having to pay a dime.  Another advantage to using social media is that you can present your message in a fun interactive way, and in ways that will attract new comers and keep the interest of already loyal followers.

Using social media can also help breathe

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