Are Business Cards Still Relevant?

The history of business cards dates back to the 1600s when they were known as “calling cards”.   They were used to announce one’s arrival and they carried the visitor’s name.  Over time they transitioned from social use to business use.  They have been a vital part of the business culture for generations.

With the arrival on the scene of email, QR codes, LinkedIn profiles, and other digital communication technologies it is fair to ask if the lowly business card is still relevant.

Statistics have shown that business cards are a great return on investment.  You can get same day business cards printing done to make sure you don’t run out.

Universal

Business cards don’t rely on technology or internet connectivity.  They can be exchanged in any situation, particularly when electronic devices are not available or impractical.

If you’re on the run or late for a meeting, you might not have time to stop and add a contact to your phone.  Exchanging business cards takes seconds and gives you the information you need to follow up with your contact at a later time.  This is just one example of when exchanging information electronically is impractical, and a business card is the perfect solution.

Tangible Connection

A business card is a tangible representation of your brand.  The quality of your card, its texture and its design communicate a message about your professionalism and attention to detail.

A well-designed business can help you stand out from your competitors and separate you from the pack.  Don’t use cheap forgettable business cards.  Put forth an image that represents the highest standards of quality and excellence.

You can and should include social media, email, and QR codes on your card to provide your contacts multiple ways to reach out to you.

Business Cards Are Inexpensive

Business cards are cost-effective advertising tools.  Statistics show that sales increase by 2.5% for every 2000 business cards handed out. That may seem like a small increase, but the cost of printing the cards is negligible.

Versatile

Business cards are versatile marketing tools.  They can be handed out at network events, sales calls, business meetings, and conferences.  They can also be handed out in restaurants, coffee shops,  grocery stores, or anywhere you meet people who might have some interest in your product or service.

They can be combined with a flier, brochure or letter to allow prospective customers to be able to contact you.

You can hand out business cards to satisfied customers.  Letting your customers become your marketing force is a powerful way to spread the word about your company’s product or service.  Word-of-mouth has always been the most powerful marketing tool.

As with any marketing efforts your cards should adhere to the highest standards of design and quality.  They should follow ethical standards regarding false or misleading messages.

Business cards still have a place in today’s world and you can improve your professional image and get the word out about your business using this affordable tool.  Business is still all about people and having a way to give your information to someone is invaluable.