SEO is a crucial digital marketing channel that helps businesses achieve key business goals like visibility, traffic, conversions and more. It is a complex and extensive process that requires the help of specialized agencies.
These companies offer various SEO services, including technical website optimization, on-page and off-page optimization, and organic or local search. They also provide e-commerce and enterprise SEO.
Search engine optimization rewards websites that consistently create original, relevant content. This is the cornerstone of most SEO strategies. It attracts searchers interested in your target keywords and helps them find your company when they need your services. This type of traffic has long-term value and compounds over time.
Content marketing also supports other SEO activities, especially for businesses targeting specific keywords for which their website is currently ranked low. A landscaping business, for example, can produce content around the keywords “summer lawn care tips” and “best annual flowers.” This supplemental content can help improve rankings for those phrases and bring in new searchers.
Ultimately, content marketing can drive more sales than just more traffic. A prospect needs first to be aware of a problem that needs solving (awareness), then research possible solutions and their pros and cons (consideration) before finally deciding to buy (decision). The information you share in your content marketing can help guide this customer journey.
Link building is gaining links from external websites that return to your page. This is a crucial aspect of SEO because it is one of the major ranking factors. It also helps your brand become an authority voice in your industry and drives traffic to your site.
When done properly, it is a powerful way to improve your SERP rankings and increase website traffic. This is achieved by promoting your content, providing value, and expanding your clientele.
The most common method for this is through HARO (Help a Reporter Out) services that connect writers needing sources with businesses looking for links and exposure. You can also build connections by creating valuable content and optimizing your site. There are two categories of links that you’ll want to stay familiar with; Do-follow and No-Follow. Do-follow links boost your SEO scores and page rankings, while no-follow links don’t.
Online Reputation Management
Online reputation management is the process of growing a business through positive content. It is one of the most effective ways to build customer trust and loyalty, which drives sales and growth. In addition, it helps to improve the customer experience and creates brand authority. A good online reputation can make or break a business, and people are likelier to buy from brands with positive reviews.
Reputation management services use various techniques, including SEO and social media marketing, to manage a person’s or business’s reputation online. They work to prevent and repair damage by optimizing search engine results, boosting earned media, and pushing negative content off the first page of Google. For example, Terakeet helped a multibillion-dollar executive when a negative story went viral, which caused real-time damage to his reputation. They rebalanced the landscape, and his search results now tell a more positive story about him. This was achieved through various ORM strategies, including displacing harmful content and creating and uploading trending information.
Technical SEO is a necessary component of any digital marketing strategy. It optimizes a website’s code and server level to improve search engine results pages (SERPs). It’s also known as on-page optimization, and it can help businesses achieve greater success by boosting their rankings in organic searches.
Some of the key benefits of technical SEO include:
Crawlability: Search engines use “crawlers” to find and index website pages. These bots should be able to crawl and access your pages without getting blocked or experiencing errors like 404s.
Page speed: A fast-loading website is essential for a good user experience and a ranking factor for Google. Technical SEO services can reduce loading times by optimizing web pages, reducing image file sizes, and using caching or compression.
User-friendly navigation: A website that’s easy to navigate, loads quickly, and offers a seamless browsing experience can keep visitors on your site for longer and reduce bounce rates. This can lead to an increase in conversions.