Whether you’re a writer, a graphic designer or you work in another trade that requires clients, it isn’t enough to just be good at your job. You also need to be good at marketing yourself. If that’s a part of the job you struggle with, here are some tips on how to secure more clients:
Create Yourself A Strong Online Presence
The first thing to do is to make sure you have a strong presence online. Create an attractive website that fits the style of your work. If you want to come across as a light-hearted, entertaining creator then bright colours and simplistic fonts are a great way to show that. If you want to market yourself as a stylish, more sophisticated writer, then choose one dark shade for your background and a more unique font.
Make sure your website contains the best examples of your work. Pick only two or three of your best pieces to put on the homepage, as it’s unlikely that any potential customer will want to view more than that before making a decision. Once you’ve finished your website, make sure you include a link to it on social media accounts like Twitter. You could even include the link and a short explanation of what you do as a pinned tweet at the top of your feed to make it easier for people to find your website.
Contact People Direct
Once you’ve made a home for yourself online, it’s time to find some more customers. Making yourself stand out in a highly competitive market can be tough. Traditional adverts can often get lost in a crowd of other similar adverts. Instead, consider how you can make yourself look different and more deserving of someone’s hard earned money.
One of the most effective ways to persuade someone to spend money with you is to contact them directly. Whether it’s via a personally written email or even a phone call, potential clients are much more likely to respond to someone reaching out to them directly than to an advert aimed at a mass audience. The only problem with emailing like this, or “phone bashing” by ringing up lots of random numbers, is that it can be very time consuming and result in a lot of rejections.
To make sure you’re not wasting your time and money on people who aren’t interested in your business, buy a marketing data list from a market research company. This can provide you with the names, numbers and email addresses of people who have already expressed an interest in businesses like yours. For example, the company Lead Lists do exactly what their name suggests, give you a list of potential leads for business. They have over 18 million contacts across Australia that they regularly review so you know the data you’re receiving is accurate.
Once you’ve secured a happy customer, get them to leave you a review. Testimonials from previous customers are a great way to convince new customers to trust you to work with them. Choose the best extracts from the best reviews and display them proudly on the homepage of your website and across social media.