Omnichannel Customer Engagement Platform
Business Tech

Pushwoosh: Omnichannel Customer Engagement Platform

February 1, 2024

Pushwoosh is an omnichannel customer engagement platform, trusted by 80,000 clients from various industries, including global brands. Enterprises, startups, and app developers worldwide leverage Pushwoosh tools, boosting their customer engagement, retention metrics, and revenue.

What Do Clients Use Pushwoosh For?

Marketers use Pushwoosh to increase customer engagement, retention, and LTV. Professionals achieve their marketing and business goals with the help of automated push notifications (mobile & web), in-app messages, emails, and cross-channel communications. 

With, marketers can send one-time broadcast messages across all channels or create automated flows for real-time triggered communication. These save time and help to reach growth KPIs faster.

Automated omnichannel communications are made possible with the Pushwoosh Customer Journey Builder. The tool allows connecting WhatsApp and SMS sending services via Webhooks — this way, marketers expand their reach and deliver their messages via customers’ favorite channels.

Pushwoosh Aadvanced Segmentation 

Pushwoosh’s segmentation capabilities stand out, allowing businesses to achieve precise targeting:

  • Targeting based on user behavior or demographics: reach users based on their actions and demographics.
  • Geo-based targeting: send location-specific push notifications for local events, deals, or services.
  • Predictive segments: integrate analytics tools to target segments predicted to be most responsive.
  • RFM segmentation: improve customer lifetime value, increase conversions, and track monetary metrics.

These segmentation strategies ensure businesses consistently reach the right audience with the right message, driving engagement and conversions.

Campaign Automation With Pushwoosh Customer Journey Builder

Pushwoosh Customer Journey Builder is a visual tool that allows you to design a wide range of user experiences with ease. Whether you’re focused on enhancing the onboarding process or engaging users in ongoing campaigns, the tool empowers you to design and automate cross-channel messaging flows. 

With Customer Journey Builder, you can efficiently manage campaigns across the entire user lifecycle, including opt-in, onboarding, engagement, and retention campaigns. Specifically, you can:

  • Pinpoint your campaigns for specific customer segments or users who trigger specific actions in your app;
  • Initiate scheduled or event-triggered messaging;
  • Analyze conversion to target actions;
  • Create cross-channel flows using mobile and web push notifications,  in-app messages, emails, SMS, and more.

Customer Journey Builder provides the means to understand user behavior, guiding them toward target actions in your app. For instance, you can set up a series of in-app messages to welcome new users when they trigger an event such as ‘FirstAppOpen’. Those who don’t complete an ‘AccountRegistration’ event within a specified timeframe, receive a  push notification reminder:

Campaign Automation With Pushwoosh Customer Journey Builder

Personalized Communication For A Human Touch

Pushwoosh Customer Journey Builder empowers businesses to create automated, personalized customer interactions across various touchpoints. By using dynamic content they can tailor messages based on collected user data. Businesses can address customers by name, reference their preferred products, or customize offers to their interests, ensuring each message is a unique and personal interaction.

Optimize Your Campaigns Using Data

Accessing detailed analytics and reports within Pushwoosh is integral to refining campaigns and making data-driven decisions. You can track campaign performance, measure user engagement, and gain insights to continuously optimize your messaging strategy.

Refine Campaigns Through Experimentation

Pushwoosh’s A/B/n testing allows marketers to experiment with various possibilities. From comparing push notification variations to extending testing across in-app messages, SMS, and emails, businesses can optimize performance across diverse communication channels. Testing multiple elements within customer journeys identifies the most effective combination for messaging strategies.

Industry Use Cases: Leveraging Pushwoosh Across Sectors

Pushwoosh tailors solutions for businesses across diverse sectors, empowering enterprises to establish meaningful connections with their audience. Explore examples illustrating how businesses can harness Pushwoosh’s unique capabilities to achieve specific objectives.


  • Abandoned cart recovery: utilize Pushwoosh to automatically send reminders to users who abandoned their shopping carts.
  • Flash sales and discounts: promote flash sales, exclusive discounts, and limited-time offers through Pushwoosh, driving immediate sales and revenue growth.


  • In-game events: inform players about in-game events, special challenges, and rewards, enhancing player engagement and retention.
  • Updates and patch notes: send push notifications with game updates, patch notes, and bug fixes to keep players informed and engaged.


  • Breaking news alerts: deliver breaking news updates to app users, ensuring they are always well-informed.
  • New content releases: notify subscribers about the release of new articles, videos, or podcasts, increasing audience engagement.

Subscription-Based Apps

  • Subscription renewal reminders: send push notifications to remind users of upcoming renewals or offer exclusive incentives to encourage them to extend their subscriptions.
  • Personalized content recommendations: analyze user behavior to deliver tailored content suggestions, boosting user satisfaction and retention.

Mobile & Delivery

  • Real-time tracking: utilize Pushwoosh to provide real-time order tracking and delivery updates, enhancing the customer experience.
  • Promotions and discounts: send promotions to app users who order frequently or during peak hours, boosting order frequency and revenue.

Fintech & Banking

  • Transaction alerts: send transaction alerts, helping users stay on top of their finances and detect any suspicious activity.
  • Personalized financial insights: provide personalized financial insights and investment tips based on user profiles and transaction history, fostering customer loyalty.


  • Travel updates and itinerary reminders: utilize Pushwoosh to keep travelers informed about their trip, sending real-time updates on flight changes, hotel check-in times, and itinerary reminders, enhancing the overall travel experience.
  • Special offers and destination insights: use Pushwoosh to send personalized promotions and destination insights, enhancing the overall travel experience and driving bookings.


  • Announcements and course updates: leverage Pushwoosh to deliver important announcements, course updates, and assignment reminders to students, ensuring they stay informed and engaged with their studies.
  • Personalized learning recommendations: recommend personalized learning paths, course materials, and resources based on individual student progress, enhancing the overall learning experience and retention rates.

By harnessing the power of Pushwoosh, businesses can forge meaningful connections with their audience, drive engagement, and achieve success in their respective sectors.

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