As more customers than ever before are taking to their phones, tablets, and watches to engage their favourite brands, it’s time to develop more innovative marketing strategies. SMS marketing enables leveraging the most compelling trends in today’s social media-savvy world. By going outside the box regarding promotion, you’ll deliver the most cutting-edge experiences in your next marketing campaigns.
Transforming Your Marketing With SMS
Innovation is the name of the game when it comes to SMS marketing. More than a channel for disseminating one-way communications, SMS brands invite customers and potential buyers into the wonderful world of engaging and exciting content. Consider the following ways in which you can leverage this marketing medium to build a successful campaign.
1. Use Emoji Storytelling
When it comes to marketing, emojis are having a moment. Once thought to be a sign of more juvenile and unprofessional communication, emojis are now an essential element in successful digital marketing campaigns. Many clients look to emojis to express emotions and ideas clearly and quickly.
As you explore new ways to use an SMS text marketing service to promote your brand, start incorporating emoji storytelling. This fun and engaging strategy is an effective way to communicate quickly with customers. By developing messages that use emojis to convey the story, you’ll design a visually appealing experience that stands out from more traditional formats.
How do you use emojis in your new content? Explore popular social media posts to find the most popular emojis. By using these viral emojis, you can create the most relatable content for current customers and potential clients.
2. Tap Into Reverse Marketing Campaigns
Use text messaging to take advantage of calls-to-action via reverse marketing SMS campaigns. With reverse marketing campaigns, you can challenge customers to contact you first. Sharing content that includes a call-to-action’ll invite interested followers to start the conversation. Launch a reverse marketing campaign by asking your customers to text a specific emoji or keyword to receive exclusive access to new content.
3. Create Compelling Multi-Part Stories
Don’t forget the power of storytelling in your marketing efforts.
Crafting multi-part SMS stories pulls customers in with a compelling narrative that plays out over a series of messages.
Conduct customer research to determine the types of stories your customers respond to better. For example, if you share stories incorporating viral content, you’ll immediately pull in interested followers eager for a fresh take on an intriguing story.
4. Design Seasonal & Event-Driven Messages
Another effective way to use SMS marketing to your advantage is to design messaging around specific events or seasons. Make the most of this strategy by aligning your next campaign with holidays, special occasions, or seasonal events. By sending timely messages during these peak seasons, you’ll improve customer engagement as you dramatically increase sales. Whether you share a popular holiday greeting or design messaging for a branded event, incorporating this into your SMS campaigns will help customers feel like honoured members of the brand family.
5. Integrate Multimedia Content
If you’re new to SMS marketing, you may envision basic campaigns incorporating simple text messages. While clear messaging is a big part of SMS marketing, multimedia content is where SMS campaigns shine. Incorporating videos, GIFs, and images into your messages can “wow” your customers with exciting and creative content.
6. Explore Augmented Reality
Want to take your SMS campaign to the next level? Consider tapping into augmented reality. This cutting-edge technology makes it easy to blend physical and virtual worlds. An interactive AR campaign pairs the best of SMS marketing with more immersive content. For example, AR campaigns often feature a text message containing a QR code that triggers AR experiences, allowing customers to engage with your brand in the virtual world through an interactive website or similar AR-powered app.
Creativity is the beating heart of the most innovative SMS campaigns. To make the most of SMS marketing, be sure to employ inventive strategies like emoji storytelling, multimedia messaging, and AR integration. You’ll ensure your next campaign is successful by engaging customers with the most compelling content.
Author
Nellie Heaton
No Comments