Marketing is essential for any business that is serious about its growth. Without it, attracting new customers and even retaining existing ones can be difficult. Most businesses realize this fact and have invested in different marketing strategies.
Sadly, most of these strategies do not have the desired results. One of the reasons is that some of these strategies are conventional. As such, they do not have the power to capture the attention of the target audience, and even if they do, they aren’t memorable enough.
Therefore, you need to do something different from your competitors to gain market share. That’s why in this article, we’ll provide you with some out of the box ideas for marketing to help you grow your business. Let’s get right into it…
Gamification
This involves the integration of gaming elements into your campaign to motivate and engage your customers. This means the use of game points, leaderboards, and prizes will be part of the setting. There are gamification platforms you can use to accomplish this idea without having to do any form of coding.
Some game ideas you can try out include a personality quiz, wheel of fortune, trivia, etc. To ensure variety, you can run different campaigns using different games. For instance, if you did a personality quiz for the first campaign, you could switch to trivia for the next one.
Games are a fun way to get customers to interact with your brand. Incorporating this idea when giving out free samples is a great way to pick your winners. Furthermore, when used during the launch of a new product, gamification allows you to build excitement for that upcoming product.
Joint Product Design
One thing customers love is to be heard. This is why they leave reviews even though some of them might be disapproving; it’s just their way of airing their opinions. Therefore, you can win over your target audience by asking them to help you create a design for an existing or new product.
With this strategy, you get to enjoy the creativity and loyalty of your target audience. How do you go about this? Well, there are different ways of doing this…
First of all, you’ll need to launch the design contest. You’ll ask your target audiences to send in their ideas via social media for the product. You can read this https://bloggingwizard.com/ to learn how to run a social media contest. We recommend that you offer prizes, discounts, or exclusive events for the winner of the contest.
Another method you can adopt is to host a design workshop. You’ll pick and ask some of your existing customers to be part of the virtual workshop. During the workshop, you can then receive suggestions and feedback for the product design.
Finally, you can create a tool that allows your customers to design the features of the product. This is called the use of a co-creation platform. On this platform, the customers are allowed to chat with your company’s design team about their choices.
Scavenger Hunt
If you’ve ever engaged in a scavenger hunt, then you know how exciting it can be. Therefore, the idea of organizing a scavenger hunt is to create a feeling of excitement for the participants. While the excitement is an important part of the campaign, the main intention is to get the participants to become more familiar with and even use your products.
Contrary to popular belief, scavenger hunts don’t have to be in-person events. You can also create one online. Let’s quickly show you how to get both done.
For in-person scavenger hunts, you need to inform your target audience about the event and provide them with the details such as time and place. Once again, you need to add an incentive for those who discover the items you’d hide. If you want a large turnout, we recommend you reach out to existing customers, your leads, and practically everyone. On the other hand, you can choose to make it an exclusive event, thereby giving it that exclusivity feeling that will make people eager to join.
In the invitation you send out, you to let them know exactly what they’d be looking for during the scavenger hunt. You can read this article to find out more about the scavenger hunt and its’ inventor. You also need to send instructions on how the event will be conducted. As we said, adding an incentive prize is crucial in ensuring a good turnout as well as creating excitement for the scavenger hunt event.
For online scavenger hunts, you can hide certain details, clues to a puzzle, or answers to a question in your online graphic designs, QR codes, etc. You can partner with a celebrity to get you more interactions. Ensure that you fulfill whatever you promise to avoid negative press.
Support A Cause
Although this might not be so out-of-the-box, how you organize it determines if it works effectively. When supporting a cause, you are throwing your weight behind an NGO charity or other charity causes. The benefit of doing this is the enhancement of the company’s brand image. It can also enhance the loyalty of the organization’s customers and raise awareness.
Supporting a just cause proves to your target audience that you care for them. To get a great result, we always recommend that you support causes that people are talking about. For instance, if people are passionate about climate change in your area, supporting this cause will endear you to the hearts of many.
Conclusion
The marketing game is fierce these days, and businesses must do all they can to stay ahead of their competitors. While conventional marketing strategies such as print advertisements, billboards, email, commercials, etc. still play a huge role in growing your business, these strategies do not usually make your business stand out. This is why many businesses are turning towards unconventional marketing strategies. The article above has discussed in detail four of these such strategies that can grow your business if properly applied.
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