From Blockchain to Virtual Reality, technology is dramatically changing the way companies promote themselves through digital media.
For several years, we have witnessed an increase in the number of technological innovations that appear periodically, and which are not only focused on promoting specific markets or activities, but also on changing the entire world of business. So it is no surprise that marketing is also being shaken by this phenomenon.
Despite the fact that marketing is seen as one of the oldest activities in terms of business, and it may seem that this means stagnation in the development of strategies in the area, the reality is that we can see substantial changes with the launch of disruptive tools.
If you are not aware of the term Digital Marketing, read our complete guide to what is digital marketing.
This 2020 will not be the exception, and that is why we leave 4 forms of technology that will change digital marketing this year:
Although many people still do not understand what it is really about, the reality is that Blockchain has begun an unstoppable process of massification after it became clear that this system meant much more than just cryptocurrencies. One of the areas where your adoption looks most promising is in marketing.
That’s because Blockchain relies on decentralized and transparent networks that not only allow direct communication between all stakeholders, but also agile and inalienable data collection. This is the reason why the market has increased its size 13 times in just a couple of years.
This means that a company that invests in marketing through Blockchain will have an exact database of what happened with their campaign (without the risk of being edited by intermediaries), which increases their confidence as well as the probability of investments they will make. Looking to the future.
IBM tested its Blockchain-as-a-Service (Blockchain as a service) and found that several large companies were testing the technology for their marketing strategies.
2. Virtual & Augmented Reality
As you know, video has become the “king” of content marketing, which is why more and more companies are looking for ways to include audiovisual alternatives within their promotion strategies. This is how virtual reality (VR) and augmented reality (AR) have begun to position themselves, two tools that take this format to the next level.
Through specialized software and different technological devices, consumers can not only see a marketing campaign but also be an active part of it.
From retailers like the Swedish Ikea, which through AR allow you to see what a piece of furniture looks like in your living room without having to physically have it; Even real estate agencies like VR Global, which give you the possibility to visit a property through VR, this new form of promotion is completely changing the way it is consumed.
3. Business & Social Media
Although social networks have been allies of commerce for several years, the reality is that in 2019 most of these are expected to become true sales channels. Thanks to the importance that most companies have given these platforms when increasing their sales, they have evolved to be much more effective.
On Facebook alone, there would already be more than 50 million small businesses promoting themselves, including many that do not attack mass audiences. Examples of this can be seen in dozens of online casinos websites like Rummy Circle, which have been developed in purely digital marketing, have seen enormous benefits by entering these social platforms.
4. Artificial Intelligence
Last but not least, we have Artificial Intelligence (AI) that would be largely responsible for many of the innovations mentioned above. Through the development of new technologies for marketing (which are even capable of learning on their own and evolving), the development of more reliable strategies through data collection and analysis is made possible.
Amazon, with its predictive advertising, is perhaps the most important example of AI in marketing.
AI would be completely changing this market by facilitating the creation of “hyper-personalized” campaigns that allow us to provide (literally) unique experiences for each consumer. Unlike traditional segmentation within marketing, AI gives us the opportunity to create truly personal trips in which we accompany our consumers while investing in a stable way in the brand.
Although many are not prepared, it is clear that technology is changing everything around us, and that is why companies that really want to stay competitive must not only know the latest trends, but also learn to use them to their advantage promptly.