Seasonal sales are the bread and butter for many companies, and they can certainly boost the annual sales of any company. The following steps can help ensure the greatest success with your seasonal promotions.
Pretty much every business is going to be running seasonal sales, so it’s important that you find a way to stand out among them. There are many steps you can take to do this. Adding and optimizing content for the season on your website is one great way. Drumming up excitement on your social media pages is another. You might also consider working with a marketing firm to help you achieve the greatest results.
Offer Promotions On Everything
Have you ever gotten really excited when you noticed that a favorite store was having a sale only to find the product you wanted isn’t eligible? Many stores do this.
They’ll announce something like “25 percent off storewide.” The fine print, however, gives you a list of excluded products that take up half the space of the flyer. Many people choose to avoid the sale altogether after that.
Try something different. Try offering a discount on all products storewide or on all products related to the season. Getting 10 or 15 percent off of everything you want to buy is better than getting 25 percent off for one item.
Announce Your Promotions Proudly
When you do organize a seasonal sale, let everybody know. Announce it proudly online – especially on social media. And consider using a plastic card mailer so that you can send out promotional announcements in the mail. This will help to draw in local customers.