As per Statista, e-commerce sales accounted for 14.1 Percent of All Retail Sales Worldwide in 2019. The changing pattern of the customers in the market is directly responsible for the growth of an ecommerce business. Unlike other businesses, in ecommerce, your sales depend on the conversion. Your website is the only source for the sustenance of your business.
Here, we are listing the vital ecommerce website design tips that you must count whenever you plan to get a website.
1. Easy UI & Simple Navigation
The interface of your website and theme of your store plays a vital role in enticing your customers. While selecting the theme, if you opt for minimalistic design, it can be a lot easier for you to focus on the important things. Ecommerce websites are full of products that you are offering at your store. More the time you spend serving the industry, the greater the count of products in your inventory.
Ecommerce websites can be much more confusing than usual business websites. For ecommerce website design, you must keep in mind that you will keep it more accessible for visitors. It’s your choice, whether you like to add a mega menu or micro menu in your menu bar. However, the more organized you will keep it, the easier it will be for your visitors to find the product they are searching. You can never list all of your products on the menu, and that’s why it is better to look for the product categories. In case, you are confused about the product category you can check for the products like that of yours on existing ecommerce sites like Amazon, Flipkart etc. Above the product title, you will find breadcrumbs displaying the category of your product. You can use these product categories in the menu section to improve product searchability.
2. Product Searchability & Filters
When designing an ecommerce website, product searchability is the key feature that must be taken into consideration. Some of your visitors may be already aware of the product they want to purchase. To ease their experience, you must add a search tab on your website. The product categories in the navigation section allow new visitors to find products easily. However, in the extensive list of the products, finding the right product can be quite confusing. That’s why, you must add filters like brand, price range, low-to-high and high-to-low product listings, discount, colour, size, availability, reviews etc. to make it easier for your customers to find you.
3. Product Image Representation
When customers are purchasing the products online, they can’t touch and feel the product. To personalize the customer experience, the product photographs that add to your store must be high-quality and clear. When talking about high-quality images, the first thing that strikes everyone’s mind is the professional product shoot. However, that’s not always the case; there are so many tips and tricks that you can try on your own for the product shoot.
When you are getting your store ready, the way you showcase the product images is as important as the image quality. You may need a full-view product display, thumbnail image, or different size of image for display in the layout. Do remember that you get the image zooming option enabled at your store.
4. Wishlist Features
If you compare with the old days, now people are shopping more than often. The primary reason behind this recent change in shopping behaviour is the changing pattern of the interaction of business and buyers. The business requirement and customers needs are walking hand-in-hand. However, the common thing between today and the old days is, people plan to shop.
When you are purchasing some products of regular use, you surely don’t think much. But, when you shop for the products with some huge budget, you do plan for it. The wishlist feature enables your visitors to add the products in the wishlist and save from the trouble of finding the right product again. When your customers already have the products added to their to-buy list, they plan to shop accordingly.
5. Add Effective CTAs
Unlike static websites, ecommerce sites are completely dedicated to bringing conversion to your business. When each of your products is marketed in a fashion that people purchase your product, you need to find a way to pursue your customers. Different Call to action (CTAs) buttons are added to the site to improve the user interaction. One such effective CTA button is the shopping cart. The symbol of shopping cart or bag helps your customers to check the products they have added in their cart. After clicking on the cart tab, the customer is directed to the checkout page of your website. While designing your website, keep an eye on the location of the CTAs. Here you need to understand the psychology of the end-user or buyer to understand the places at your site, where you must have CTA buttons like website banners, blogs, blog images, contact sections and so on.
6. Trouble-Free Checkout
Don’t you like everything smoothly and easily? Well, of course you do! And, that’s what everyone else likes as well. That’s why it’s better that you don’t complicate things, especially at the checkout page. Try to keep the process of the checkout, as easy as possible. Enable the option of guest checkout at your store, because all of your customers may not like to open an account simply to place an order. It can be the reason for the cart abandonment at first! So, it’s better that you not risk your customers, especially at the stage of conversion.
7. Add Reviews/Testimonials
Due to the growing inclination of shoppers as well as businesses towards online shopping, several brands are getting their online presence. With so many novel brands coming into the market, it’s getting tough for customers to trust the quality of the product. Customer reviews and testimonials are the initial ways to build the credibility of your brand.
The product description that you make for your products is solely considered from the perspective of marketing. Whereas, the reviews given by your customers bring assurance about its quality among other visitors. When getting your store designed, consider product reviews and rating features as the basic option on the product detail page.
So, these are the basic website designing factors that can make your website effective. If you are looking for any professional assistance to build your ecommerce store, you can reach us at firstname.lastname@example.org.