If you are looking to reach and actively engage with consumers who are interested in your product or service, you need to know about audience targeting.
Effectively using data to segment consumers by demographic or interests in order to find the right person, on the right device, at the right time, targeting can stop you wasting precious money on people who won’t convert into customers.
All of that being said, coming up with high performing targeting strategies each year can be a challenge, especially when you have a million and one other aspects of your business to take care of.
Fortunately, all you need to do is keep reading this blog to discover five amazing targeting strategies for 2021 that will revolutionize your business and increase your sales exponentially.
1. Remarket Using Google Ads
Google Ads offers a great way to target your preferred audience, allowing marketers to download, view, and assign existing audiences. Furthermore, depending on the campaign type, you can target remarketing lists, custom combination lists, and interest categories.
Remarketing is also a great way to reconnect with customers who have previously interacted with your business via your website or mobile app.
2. Use Direct Mail Marketing
solo direct mail provides custom target advertising that can be based on age, income, homeownership, family status, and so much more. Furthermore, this targeting strategy is one of the most cost-effective ways to reach your target audience, providing maximum reliability for minimum investment.
3. Focus On SEO
SEO, search engine optimization is not often considered a targeting tool, but in essence, this is exactly what it is. SEO allows you to put your brand in front of customers when they search for exactly what you are offering, providing fool-proof audience targeting.
By carrying out keyword research and optimizing both your website and any content that you post, your brand will rank highly for relevant terms and be actively targeting people who are searching for your products or services.
4. Invest In Chatbots
Chatbots offer a simple way to improve your overall customer service by being able to respond to multiple queries at any one time, 24 hours a day, 7 days a week. However, this is not the only thing that they are good for.
Chatbots are also able to gather valuable information from potential customers and, in turn, determine whether visitors are in your target audience.
5. Get Tracking
If you are not already tracking how visitors are interacting with your website, then 2021 is the time to start. Analyze which pages they are visiting, how long they are spending on each page, and what actions they are taking, whether that be making a purchase or getting to the checkout but not following through. This can help you to make any changes necessary to improve your online presence.
Furthermore, by tracking where your customers are accessing your site, you can serve ads based on their location, allowing you to target consumers who are physically near your store.