Web design is crucial for a site to be successful. After all, you want to look as presentable as you can, not to talk about the message, which has to be as clear and understandable as possible. Basically, when you are designing a website, you have to keep some sort of balance between the clearance of the message and the pretty appearance of the website. Given that, you might want to have some rules in mind. Scroll below to know 10 things that you mustn’t do while Web Designing. This is if you want your website to be successful!
Don’t Ignore The Users
The website only lives if there are users who visit it regularly. Making someone visit the site once is easy, but it is more difficult to keep them coming. You don’t want mere bypassers, you want to keep them in the site as long as possible. You want them to visit your site as frequently as possible. Given that, you should listen to the users. Create a Feedback section, where they can submit their thoughts on your website, good or bad. You should grab those messages and use them to make a better website that goes closer to the users’ will.
Don’t Use Too Many Colors
If you do so, your message will be occulted by the intense visuals. You want people to remember your site for its main purpose, not for its excessive use of colors. Try to use a softer appearance: visually pretty, but never vibrant enough to steal the real show.
Don’t Use Too Many Fonts
Doing so will tire the reading of whatever text you put on your website. Keeping the same font will ease up the reading and will be visually prettier.
Don’t Use Too Many Images
One picture or another is fine, but people will eventually get tired if you put way too many of them. After all, users will understand your message way better if you write it down and have some imagery to support the message. Of course, there are a couple exceptions: if it is a photography website, then it is expected to have a lot of imagery, but even then, do not exaggerate on it when you need to be informative.
Don’t Forget To Optimize For Mobile
Your website will not be available solely to peoples’ desktops. They can also access it through their smartphone or tablet and you must have that in mind. As you should know, the format of an Android smartphone and the format of a PC is not the same, not even close. Having that in mind, you must adapt your web designing for mobile as well. If you don’t, people who access it through their phone will find it difficult to browse through your site and will most likely not return to it via desktop, they’ll just move on to the next one, that might have a better mobile optimization.
Don’t Make Users Wait For Content To Load
If there’s one thing online consumers don’t have, is patience. After all, there are tons of sites that serve a similar purpose of yours. The more you let people be hanging there, the more the possibilities that the consumer will ditch your site. If you make them wait 5 seconds, it’s probably too much time, already. To avoid this, don’t overwhelm your website with too much heavy stuff. Keep it light, simple and attractive.
Don’t Show Automatic Pop-ups Too Early
Automatic pop-ups are annoying and consumers can see them as a red flag when they come way too early. After all, they’re coming to see something and are immediately bombarded by an uninvited pop-up. If you must put a pop-up (because of adblocks, for example), wait a couple seconds until it spawns on the consumers’ screen. That way, the user would’ve already started reading your content and it’d be less likely for them to ditch the site entirely, they would just click on the cross button and maybe deactivate the adblock (if that’s the case) in order to finish their reading.
Don’t Use Generic Photos Of People
Generic photographs from sites such as Glock Stock Pictures will be seen as fake, not genuine: that does not help you. Why do you think those kinds of photos are often used by the meme culture? Because it sounds so fake that some people find it funny, even.
Having that in mind, try to put pictures that will look more genuine, proving that you care about the consumer and that you are willing to explain whatever needs to be explained. Maybe an actual photograph from your company, instead of the generic thumbs up with a white wall background and a fake smile?
Don’t Play Background Music Or Autoplay Videos With Music
People hate surprises. They are looking for answers and uninvited music will blast them away. It only takes one look at Tumblr to see that: blogs that auto play music would have less visits. After all, they might be listening to their own music on Spotify or in a place where you’re not allowed to make noise. This does not mean you shouldn’t put videos on your site! You should! It helps the visitor to understand what your site is. Just put it on mute, whoever wants to listen to it will unmute the audio.
Don’t Use Blinking Texts & Ads
You don’t know who’s visiting the site. They might have epilepsia or other similar health problems. Having that in mind, blinking texts and ads will not be beneficial to those people in specific. Yes, sure, it is more flashy and people will look at it more easily, but is it really worth doing it when it might not be healthy for some people?
These are the 10 things we do not advise you to do while web designing. There are lots more, but we thought these were the most important ones. If you follow them, you might have more chances to have a successful site and reach more people. Thanks for reading!